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Experience

XR Content Impact Distribution

Camera lucida productions
Since February 2014
Responsibilities completed
  • Work with directors to create innovative solutions for impactful XR experiences
  • Work with creators and executive producers to write grant submissions
  • Initiate and plan impact assessment by establishing baselines that allow for any variance measurements and change control
  • Demonstrate new thinking in the practice of interactive immersive content
  • Support the development of new business models
  • Human-Computer Interaction producer coordination with 3D artists and developers
  • Define KPIs and write data analysis specifications for impact evaluation and assessment
  • Work with impact producers and coproducers marketing teams to define release strategy roadmap
  • Work with creators to design campaigns to create social impact
  • Optimize organic dissemination and cross-pollination to the widest possible audience
  • Map out relevant social media and interactive engagement methods to support project campaign. Map out all relevant and specific audiences, in collaboration with partners
  • Consult local partners for specific calls to action with specific audiences
  • Work with executive producers to develop tools and XR production practises guides
  • Work with creators to define exit strategy
Detailed Description
  • Work with THE ENEMY director and executive producer to write Google Digital News Initiative Grant submission
  • Define, execute and manage Google DNI milestones for THE ENEMY grant
  • Provide support to researchers for THE ENEMY impact measurement studies grant submission - to compare impact from documentary interviews with impact generated by the VR experience
  • Work with schools to introduce THE ENEMY in connection with the AR application and/or VR installation
  • Develop THE ENEMY curriculum and interactive map allowing users to follow the impacts of their personal engagement and sharing
  • BLOW UP (2013 - 2017): digital interactive communication strategy of the French most famous webmagazine about films: https://www.youtube.com/channel/UCfE1oQ47oqyJNzM-nFy_gjA
  • MOZART 360°, PETER AND THE WOLF and MOON, THE HIDDEN FACE OF THE EARTH: presentation in various Festivals, events and exhibitions (international)
  • Camera lucida linear documentary films: communication strategy for about 40 films per year: https://www.youtube.com/user/cameralucida
  • Spkeaker or panelist on various BtoB and BtoC events